Art Direction & Creative Direction

Specializing in luxury fashion, beauty, and lifestyle, with a focus on immersive experiences and elevated shopping design, Hazel work centers on crafting cohesive visual systems and 360° campaigns that seamlessly connect digital, physical, and experiential touchpoints.

Defining creative direction for brand experiences, digital activations, and seasonal campaigns that merge innovation with intention. Her approach is rooted in a deep understanding of customer behavior and storytelling, translating brand identity into refined, immersive environments that resonate across platforms.

Blending strategic thinking with a strong visual sensibility, she creates work that enhances the luxury customer journey—where design, narrative, and experience converge to form compelling, modern brand worlds.