Art Direction & Creative Direction

Specializing in luxury fashion, beauty, and lifestyle, with a focus on immersive experiences and elevated shopping design, Hazel work centers on crafting cohesive visual systems and 360° campaigns that seamlessly connect digital, physical, and experiential touchpoints.

With experience shaping global Art Direction for Amazon Luxury, she defines creative direction for brand experiences, digital activations, and seasonal campaigns that merge innovation with intention. Her approach is rooted in a deep understanding of customer behavior and storytelling, translating brand identity into refined, immersive environments that resonate across platforms.

Blending strategic thinking with a strong visual sensibility, she creates work that enhances the luxury customer journey—where design, narrative, and experience converge to form compelling, modern brand worlds.